Justwords Consultants’s blog

Justwords Consultants is an award winning content marketing agency, founded in 2010, with aim of providing great content solutions. The idea is to make content outsourcing and content marketing as easy and affordable as possible. The Gurgaon-based company

Choose the Best Digital Marketing Agency in India in 7 Simple Steps

Choosing the best digital marketing agency for your business is no easy task. With so many potential options available out there, selecting the most suitable one gets difficult. 

To help you out, we have listed these seven steps that will help you in shortlisting the best digital marketing agency in India. 

 

  • Determine Your Company’s Marketing Needs

 

It is important to first understand your own business objectives before approaching any digital marketing agency. 

Considering asking yourself the following:

  • What do I want to achieve?
  • What is my marketing budget?
  • What is my time to market?

Once you know what you want, it will be easier to narrow down your choices without wasting your valuable time and money.

 

  • Find an Agency that Meets Your Needs

 

Assess the package a company is offering and see if it fits your precise business needs. If the marketing strategy of a particular company is not what you are looking for, it is no fun hiring it, no matter how much you like it. 

 

  • Do Your Background Research

 

Conduct an extensive background research to evaluate the quality of services offered by the company. The best way of doing it is via visiting their website and checking out their previously completed projects. Additionally, try to gather significant customer testimonials or ask for the contact of one of their previous clients so you can talk to them directly and learn about the company’s working methodology. 

 

  • Ask the Right Questions

 

You might have hundreds of different questions but it is important to ask the right ones that can give you a fair idea about the company’s work profile. 

Here are 5 vital questions that you can consider asking your preferred digital marketing agency in India:

  • Can I see some campaign examples?
  • How long do you keep the clients for an average?
  • Who will be handling my project?
  • What results can you promise me?
  • How do you measure the results?

 

 

  • Send a ‘Request for Proposal’ (RFP)

 

Once you have shortlisted a few agencies, send out RFPs to further help you make the best decision. An RFP is a document that allows you to gather information from different companies and select the one that best matches your criteria, both in terms of skill and budget. 

 

  • Send them a Task and Review

 

Now moving on to the next step, it is time to actually see what your chosen digital marketing agency in India can achieve for you. So, ask them to complete a small task for your business, for instance prepare a digital PR campaign. Ask them to organise some concepts to pitch to you. This will allow you to find out what the company is capable of doing and whether their results are actually good, as suggested on their website. 

 

  • Schedule a Meeting

 

If you have been satisfied so far, schedule a meeting with the company and get to know their team. This will help you straighten out any issues before you sign the contract. 

These simple steps will help you locate the best digital marketing agency in India for your business.