Here’s Why You Need to Hire a Mobile SEO Agency for Your Business
It is hardly a secret these days that people use their mobile phones most of the time to shop for groceries, order clothes and buy movie tickets. The current generation is especially mobile-first and realizes the ease of buying things on the go. So, if your online store has to keep such shoppers happy and attract more traffic, having a website only suited for desktop users is not enough. You need to hire a mobile SEO agency to help you optimize your site for mobile users as well. Here are the many ways in which they can help.
Content, meta titles and voice search
An experience mobile SEO agency will know that for consistency and the best results on search engine rankings, your desktop content should exactly match the mobile content. They will ensure that all visuals and texts can be indexed and crawled by bots. Such an agency can also optimize meta titles to make mobile search easier for your target audience. Plus, they will optimize your site to cater to voice search.
Design, navigation and CTA
A mobile SEO agency knows that your site’s content is as important as its design, ease of browsing and clear call to actions or CTAs. Hence, they will scale or tweak images to suit the mobile visitors and will make sure that the CTA is clear to spot. This can lead to better conversions. The agency will also design a clean navigation style with a reasonable number of main pages, so that a site visitor doesn’t feel overwhelmed. Remember, anyone who is visiting your mobile site wants to get what he wants quickly. Naturally, quick navigation helps and makes the user experience better.
Another advantage of hiring a mobile SEO company is that, they will know how to use mobile pop-ups. It is true that pop-ups might work often, whether you want your audience to sign up for your newsletter or check out your new collection or the products on sale. But a pop-up that takes up the whole screen and doesn’t let you see the content in the background can be a turn-off.
Site speed, GMB and more
Last but not the least, by hiring a mobile SEO agency, you can ensure that your mobile site gets loaded quickly. After all, if it takes time, you are likely to lose out on many potential customers. Moreover, if you have a physical store, the agency will optimize your Google My Business listing and include maps, opening hours, exact address, contact numbers and even 360 degree images of your store, so that you rank high on local searches too. This is a great way to bring in target audience who are maybe looking for a salon, bakery, garage, or laptop repair shop near them!
All in all, a mobile SEO agency can be immensely instrumental in making your business more progressive and tailored to meet the needs of the next-gen shoppers. With more and more people also accessing social media and entertainment channels on mobiles today, it makes sense to bolster your online presence here for better awareness and sales.
