Content Writing Company vs. Freelance Content Writers

content writer vs Freelance writer

Content writing and digital marketing go hand in hand. One cannot exist without the other. Any business that is into online marketing will need quality content for its marketing efforts to produce results. Therefore, most online marketing companies these days offer content writing services. However, there is another way to avail content writing services, and that is by working with freelance content writers. 

Freelance content writers are cheaper as they charge per word per article or per project. Depending on the volume of work, many businesses consider working with freelance writers to be more cost-effective in the long run. However, whether you go for a content writing company or freelancers, both have their pros and cons.

Content writing company-

• Contract – When you sign up with a company, you enter a professional agreement which binds both parties. The contract safeguards the interests of both parties, so that the client knows it will get the services it has signed up for, and the company knows that it will get paid as per the contract, for the services rendered. Chances of fraud, default etc. are minimized. 
• Professional style – When you hire a content writing company, you will be dealt with in a professional way, based on their policies. You will get regular updates on the project. You won’t have to worry about supervision of the writer, as that is the responsibility of the content writing company. They will take care of all the editing required as well, and deliver the final work to you. So, you will get to save a lot of time and can concentrate on other core aspects of your business that demand your attention.
• Price- Companies normally have fixed packages, depending on the volume or type of work. These can turn out to be more expensive than working with a freelancer, in the long run. And this is especially true if you have low volume of work.
• Quality – Content writing companies have professional writers on board who work for a fixed salary. These writers can range from a team of fresh graduates to experienced professionals. Your project may be assigned to any of the available writers and you will have no choice in the matter. Based on whether you are assigned an experienced or a junior writer, the quality may get affected.

Freelance content writers

• Contract – There is no contract or any formal agreement in place, which means that any party can terminate the service anytime, without any notice whatsoever. Also, freelancers normally charge per word or per project basis.
• Style of working – It will almost be the same as working with an in-house employee. However, freelancers cannot be bound by rules. They work with multiple clients at the same time, and so, their level of loyalty will vary.
• Price – Freelancers are generally flexible with the pricing. And they usually charge per word or per project basis. They are open to negotiation as well. Freelancers can turn out to be cheaper in the long run than content writing companies.
• Quality – You can choose a freelancer based on his or her experience and skill. You will have full control on the selection process.

Read More: Content Marketing During the Times of Crisis

To conclude 

There is no right or wrong option when it comes to choosing between a content writing company and a freelance writer. It all depends on the volume of work, scope of work, your budget etc. Many reputed businesses, however, choose to partner with an online marketing company, so that they can get all kinds of services from one place.