How to Create a Strategy For Content Marketing – India Specific Tips
Content is the key stone for a digital marketing strategy. But, as every digital marketer will tell you, content must always follow a well-thought out plan. Without a plan, success or failure is simply a matter of luck. If you’re thinking about how to use content to further your brand, here are a few tips on creating a strategy for content marketing India specific.
1. Set Up Multi-Level Goals
Start by setting up goals for your brand. This includes not just long-term goals and short-terms goals, but also regional and national goals. Typical goals include generating more leads, improving revenue, driving organic traffic to the website, cutting down on marketing costs, engaging with local populace, being seen as a thought leader, etc. Once you have set these goals, use them to write down a mission statement.
2. Know Your Audience
Knowing your audience is key to an effective plan for content marketing. India’s demographic changes is unevenly distributed and hence you should know who your customers and be able to create buyer personas for them. Start by collecting demographic data on all email subscribers, website visitors and social media followers. Also, collect customer feedback to understand their priorities and needs. Based on this information, you can create buyer personas. Keep this in mind whenever you are creating content for your brand.
3. Don’t Limit Yourself to English
The Indian audience is multi-lingual. Hence, don’t limit yourself to creating content only in English. Cater to regional audiences as well. Analyze your existing content to see what’s working and what’s not. You can then expand from here and decide on what type of content should be published in what languages and through what channels. Irrespective of the language, content should be valuable, actionable and shareable.
4. Identify Resources
Now that you know your audience and the type of content being created, identify resources for creating, maintaining and publishing content. Also, allocate the physical, human and digital tools you will need to create content. Give one individual the responsibility for delivering content and another the responsibility for overall charge. The content manager will work with the content team and be in charge of day to day management. List down and notify influencers you want to work with. You may also decide to outsource content production or work with specialists for content creation, graphic design and video creation.
5. Create a Calendar
Lastly, work out the content production workflow. Instead of working on adhoc articles, create a calendar flow of when the content will be produced, what it will be about, when it will be uploaded and finally when it will be published and promoted. Try generating content with a buffer between the generation and publication phase.
Lastly be flexible with your content marketing and quora marketing with creative content . India’s needs are constantly changing in terms of the type of content needed as well as the channel of communication. Hence, measure results such as organic website traffic, social activity, etc. regularly and make changes accordingly. When you’ve hit your targets, edit your targets accordingly too so that your content stays current at all times.
