Want to Hire the Best Content Marketing Agency? Follow These 3 Steps!
Building and implementing a flawless content marketing strategy requires the help of professionals. Your content marketing agency should always comprise of highly trained individuals who are aware of their specific roles. And for this, you must hire an external content marketing agency. In this article, we will talk about some of the prominent points that must be kept in mind while hiring the best marketing agency for your business needs. Let’s begin.
1. Ask for their writing samples
While it is hard to judge the potential of an individual or a company based on a single write-up, there are many organizations that waste a lot of their valuable time by interviewing candidates who just cannot write. So, it is always better to ask for one sample writing in order to have a fair idea about the quality of services delivered. This is especially true if you are planning to hire freelance writers instead of an entire content marketing agency.
2. Assign a sample exercise- but don’t expect free work
Once you have shortlisted a few content marketing agencies based on their general ability, it’s time to find out how they handle the actual work responsibilities. You can ask them to perform a test edit, develop article topics for past clients or complete a writing assignment based on the strategy that you give them. However, it is important to understand that you must never ask for free labour. Also, none of the sample exercises completed by the agency during the interview process should be used by your company, especially for a paying client. This is both unfair and unethical.
3. Ask the right questions
You probably already have your set of questions that you wish to ask during the interview process. These questions are important as they help to decide whether or not the content marketing agency is a right fir for your business. Keep those questions and add a few more that are especially designed to help you get to the bottom of the agency’s capability. These questions are as follows:
• Tell us about the number of projects your agency manages at once? How do you organize and prioritize your assignments?
This will help you understand about the agency’s efficiency level and the way they streamline their tasks.
• What makes good content?
Although this is a subjective question, it will help you understand how the company’s approach to evaluating content.
• What do you enjoy reading?
This question will help you know whether the agency is interested in reading the kind of content your business creates. If they do, they will not find it tough to come up with fresh and unique ideas.
So, these are some of the points that you must consider during the hiring process. You can easily look for a good content marketing agency online. But be sure to conduct an exhaustive research before hiring any particular agency. Look for their reviews and ratings online as well as check out their customer testimonials.
