How to Choose the Best Product Description Writing Service?

Professional product description writing is a special skill that requires adequate expertise. However, a lot of fake and unprofessional companies operating in the cyberspace are claiming to provide this service when they have zero knowledge or experience of this profession. Since there is no particular licensing requirement or any kind of educational qualification needed for this, everyday new teams and companies are cropping up and appealing to offer expert product description writing services.

In reality, product description writing is more of a sales and marketing project. It is like copywriting that aim to sell products and improve traffic. Just because someone can write a short story or teach English, doesn’t make him adept at writing descriptions of products that sell. 

So, if you are looking to hire a good product description writing service, it is important to keep the following points in mind. You must ask your chosen company the following questions to ensure that you make the right choice. 

1. Ask about their team of writers. Most of the writing projects handled by reputed agencies are often quite big. As such, they require a lot of writers to successfully deliver the results. So, make sure to ask about the team of writers they have. If the company does not have any team or is unable to give you a suitable answer, it is very likely that they are unprofessional. 
2. Ask if they have the resources to easily handle a large project. Amateur companies who are fishing for work will be caught off guard by this question as they are not used to handling big projects. 
3. Ask direct questions about the deadlines and turn-around time. It must be noted that inexperienced writers greatly underestimate the time needed to write high-quality product descriptions. They provide a very small timeline to complete the project that usually leads to big problems down the road.
4. Ask them about their error handling policy. Reputed agencies have great policies unlike unprofessional agencies. Good product description writing service usually get it right in the very first time, but if they do not, they fix all the errors for free. 
5. Ask about their pricing structure. Remember, any company that gives you a pricing estimate without looking at the project is not a professional. A good company will always examine your project, its requirements and then only give you a cost estimate for the same. 
6. Finally, always ask for a free sample. The best and superior agencies will be glad to write a free sample of description that will clearly show off their writing skills

Make sure to ask all these afore-mentioned questions before zeroing in on any product description writing agency. See how they answer the questions. If you are absolutely convinced by their working style and quality, you must then only proceed to the next step. Remember, product descriptions are very important when it comes to marketing. A well-written description has the potential to contribute to your business’s success beyond your wildest imaginations. 

Choose the Best Digital Marketing Agency in India in 7 Simple Steps

Choosing the best digital marketing agency for your business is no easy task. With so many potential options available out there, selecting the most suitable one gets difficult. 

To help you out, we have listed these seven steps that will help you in shortlisting the best digital marketing agency in India. 

• Determine Your Company’s Marketing Needs

It is important to first understand your own business objectives before approaching any digital marketing agency. 

Considering asking yourself the following:

• What do I want to achieve?
• What is my marketing budget?
• What is my time to market?

Once you know what you want, it will be easier to narrow down your choices without wasting your valuable time and money.

• Find an Agency that Meets Your Needs

Assess the package a company is offering and see if it fits your precise business needs. If the marketing strategy of a particular company is not what you are looking for, it is no fun hiring it, no matter how much you like it. 

• Do Your Background Research

Conduct an extensive background research to evaluate the quality of services offered by the company. The best way of doing it is via visiting their website and checking out their previously completed projects. Additionally, try to gather significant customer testimonials or ask for the contact of one of their previous clients so you can talk to them directly and learn about the company’s working methodology. 

• Ask the Right Questions

You might have hundreds of different questions but it is important to ask the right ones that can give you a fair idea about the company’s work profile. 

Here are 5 vital questions that you can consider asking your preferred digital marketing agency in India:

• Can I see some campaign examples?
• How long do you keep the clients for an average?
• Who will be handling my project?
• What results can you promise me?
• How do you measure the results?

• Send a ‘Request for Proposal’ (RFP)

Once you have shortlisted a few agencies, send out RFPs to further help you make the best decision. An RFP is a document that allows you to gather information from different companies and select the one that best matches your criteria, both in terms of skill and budget. 

• Send them a Task and Review

Now moving on to the next step, it is time to actually see what your chosen digital marketing agency in India can achieve for you. So, ask them to complete a small task for your business, for instance prepare a digital PR campaign. Ask them to organise some concepts to pitch to you. This will allow you to find out what the company is capable of doing and whether their results are actually good, as suggested on their website. 

• Schedule a Meeting

If you have been satisfied so far, schedule a meeting with the company and get to know their team. This will help you straighten out any issues before you sign the contract. 

These simple steps will help you locate the best digital marketing agency in India for your business.